Millions in settlements schools will receive from Juul Labs Inc. to tackle the e-cigarette epidemic among minors and its impact on local school districts.
As a mother and a voice for justice, I'm excited to share some good news for our local schools. Several school districts across the country will receive millions in a settlement with Juul Labs Inc. over claims that the e-cigarette company's marketing strategies targeted minors. This money will help address the consequences of Juul's advertising and educate children and teenagers on the dangers of e-cigarettes.
School districts, such as Richland 2, filed lawsuits alleging that Juul's marketing strategies caused significant disruptions in curriculum development and class time. Staff had to spend additional time addressing discipline and supervision issues due to students' increased use of Juul products. Counselors also faced the challenge of helping addicted students navigate their addiction.
According to documents and the school districts, local districts are eligible to receive the following amounts:
▪ Richland 1: $559,095.37
▪ Richland 2: $856,283
▪ Lexington 1: $829,853
▪ Lexington 2: $137,224
These amounts are subject to deductions for attorney fees, case costs, and other expenses. The final settlement approval hearing is scheduled for Aug. 9, 2023.
South Carolina joined over 30 states in a bipartisan investigation of Juul's marketing and sales tactics. The investigation revealed that Juul engaged in advertising campaigns appealing to youth, despite federal laws prohibiting e-cigarette sales to anyone under 21. The company's early packaging failed to disclose the presence of nicotine, and they sold e-cigarettes in various flavors to attract young users.
The National Youth Tobacco Survey by the U.S. Food and Drug Administration reports that more than 2.5 million middle and high school students use e-cigarettes.
The global resolution covers 5,000 cases brought against Juul by nearly 10,000 plaintiffs, including approximately 1,500 school districts. Juul agreed to settle the case for $555 million, with $436 million allocated to school districts.
The settlements represent a significant step toward holding Juul accountable for its actions and combating underage e-cigarette use. The funds allocated to local school districts will help them address the e-cigarette epidemic among minors and educate our children on the dangers of these products. As Justice Mom, I'll continue to advocate for the well-being of our children and the pursuit of justice against those who put their health at risk.