The Justice Department has announced that nine more states, including Michigan and Nebraska, have joined an antitrust lawsuit against Alphabet’s Google. The legal action alleges that Google has violated antitrust laws in operating its digital advertising business. This latest development adds further pressure on the search and advertising giant, which continues to deny any wrongdoing.
The states that have decided to join the lawsuit are Arizona, Illinois, Michigan, Minnesota, Nebraska, New Hampshire, North Carolina, Washington, and West Virginia. This comes after the government, along with eight other states, filed the ad tech lawsuit in January, claiming that Google's monopoly on online advertising was illegal.
The government's stance is that Google should be forced to sell its ad manager suite due to the illegal abuse of its dominance in online advertising. The states joining the lawsuit are likely to bolster the case against Google, increasing pressure on the tech giant to resolve the matter to satisfy all parties involved.
Google has consistently denied any wrongdoing in its digital advertising business operations. The company has requested that Judge Leonie Brinkema in the Eastern District of Virginia dismiss the lawsuit. While the outcome remains uncertain, the fact that more states are joining the lawsuit highlights the growing scrutiny that Google is facing from both federal and state governments.
As the antitrust lawsuit against Google continues to gain momentum, the tech giant finds itself under increasing pressure from both federal and state governments. While the outcome of the case is far from clear, it could have significant implications for Google and the digital advertising industry as a whole. Regardless of the final decision, the lawsuit has already sparked important discussions about the role of tech giants in the global economy and whether their dominance is in the public's best interest.