🍔👑Burger King Sued for Ads That Allegedly Exaggerate Size of Sandwiches

🍔👑Burger King Sued for Ads That Allegedly Exaggerate Size of Sandwiches
Photo by Kseniia Ilinykh / Unsplash

Plaintiffs filed a class action lawsuit against Burger King, alleging that the fast food chain exaggerates the size of its burgers in its advertisements.

The lawsuit, which was filed in U.S. District Court in Miami, is asking for damages for the plaintiffs and for anyone else who fell for the allegedly inflated burger photos and purchased a relatively undersized Burger King sandwich as a result. The legal filing also requests that Burger King swap out the photos in its ads for pictures that are closer to the patties' real-life sizes.

The lawsuit alleges that Burger King uses oversized and inaccurate pictures for advertising and illustrating all of its Whopper-branded sandwiches—including the meat-free Impossible Whopper and the new Whopper Melts—its Croissan'wich breakfast sandwiches, and its basic hamburger and cheeseburger.

The lawsuit asserts that Burger King started to over-represent the size of its burgers in September 2017; the burgers and sandwiches that appeared in ads after September 2017 had increased in size by "approximately 35 percent," and the amount of meat depicted on the sandwiches had doubled. "Although the size of the Whopper increased materially in Burger King's advertisements, the recipe or the amount of beef or ingredients contained in Burger King's Whopper has never changed," the lawsuit alleges.

The plaintiffs in the lawsuit look to represent any U.S.-based Burger King customer who bought a burger or other menu item based on the "false and misleading advertising" that Burger King allegedly used from September 1, 2017 onward. They are suing for breach of contract, negligent misrepresentation, and unjust enrichment and are seeking damages, legal fees, a jury trial—and more accurate pictures of Burger King products.

We will keep you posted once this is certified as a class action and when we have the details. Meanwhile, take a look at some of the other open investigations and settlements.  

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